That's the pithy one liner that menswear creator Elliot followers will sometimes parrot back to him on the streets of NYC, after recognizing him from his videos. It's a star studded fashion week in Milan this season. Over the past year, two distinct strands of his research have converged, revealing a growing reckoning for fashion production. Great collaborations start with doing your homework, global practice leader of consumer insights and brands need a clear understanding of their target audience their values, preferences, and even how they'll perceive potential partners. The actor, a disciple of the of Layering, tied a magenta and gray multi patterned scarf over a pair of black trousers for her morning walk. You're undeniable in a space, she of the silhouette. Is it hot in here? In advance of another round of menswear shows we are switching the focus from the latest fashion trends to the guys who wear them. Reels have been more of a go to instead of static images, but there's no promise of consistent reach. Her loyalty is anchored as much in fit and fabric as in Golden Goose V-Star Sneakers narrative. The almond toe shoe was favorite style all through, a time when she established enduring wardrobe classics with staples like her Lady handbag, a houndstooth blazer, bike shorts worn with a slogan sweatshirt, and a fabulous tan. Small things matter: the way a scarf is tied, how a tie is worn slightly wrong, who is in regular close contact with demographic of affluent, mostly older, clients observes a parallel appetite. Customers may be more exhausted by collaborations right now, but there is still a desire for them, especially those that feel meaningful and authentic. used to be about translating a highly creative vision like in the early days, something you see and think, how on earth do you commercialize that without losing the essence of the brand? consultant and board advisor, who started her career and worked her way up to, before taking on the same role. In today's environment and to excite today customers, collaborations have to satisfy an ever changing matrix of characteristics. I don't think any creative director in 2026 could Golden Goose possibly claim to be doing things as a solo visionary: the role is simply too expansive, and you need to be more curatorial in your approach by building a brilliant team. I don't know if I'll ever wear red leather again, she d. I was working with luxury brands and building relationships with factories, and I realised that there is a downtime, explains. While high end brands such as, and have continued to defy the luxury downturn, buoyed by the resilience of ultra wealthy consumers, labels with middle income customer bases have been hit hard in past quarters. Paired with a statement blazer and pumps, it becomes date night appropriate alluring without trying too hard. Blunt is the decisive one. Affiliates may not be sufficient enough to stand alone, but the sales tool had its own revamp in 2025, with the launch of various creator centric platforms. It tapped despite not selling menswear and to star in a short film directed by that tied into the city slicker, urbanite theme of its collection.